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The 33rd Anniversary –
Japan’s Largest Trade Show for Food & Health Ingredients

Japan is the birthplace of the functional ingredients industry, with its long tradition of enhancing food products to promote good health. This budding market continues to grow rapidly, and key players from around the world are coming to Hi Japan to witness the ongoing evolution of the functional ingredients industry.

In an ageing population, people are now paying more attention to health-related foods, such as functional food and dietary supplements. Today, 60% of Japanese people use health supplements, with 60% of those who take them satisfied with the effectiveness. While the food market is saturated, the development of high-value-added foods, with health as a point of appeal, has become a major current theme.

What’s more, the new Japanese health claim regulation, “Foods with Function Claims” (FFC) came into force in 2015, and is expected to have a significant economic impact on the Japanese health-related market. More than 4,100 products have been accepted for the new claims, as of October 2021. The functional food, supplement and nutraceutical market in Japan is expected to grow dramatically in the coming years. To develop products, finding functional and healthy ingredients and valuable methods of the application are a big issues in the food industry, nutraceutical industry and dietary supplement industry today.

Furthermore, with the establishment of a food system with functional claims to self-medication, the preventive food market is receiving a great deal of attention not only from food and health food manufacturers, but also from the cosmetics and pharmaceutical industries, and demand for foods to improve health is driving the growth of the healthcare industry.

Hi Japan is a global business platform that offers the opportunity to drive product development initiatives. The annual show is a “MUST” event for every manufacturer, company or brand involved in the food and health ingredients industry.

Hi Japan has been the leading industry tradeshow for the past 32 years, and has consistently brought together a worldwide audience of functional and health ingredients professionals. The show has continually evolved and adapted in innovative ways, to ensure it reflects the dynamics of this ever-changing global industry.

Exhibitor Presentations

Exhibitors present papers introducing new products, research results and new business development announcements. One of the hot topics involve evidence-supported ingredients, which more exhibitors are likely to introduce at the presentations. A total of 250 presentations, including several English presentations, were given by exhibitors during Hi Japan 2021.

Special Conference

In addition to the Exhibitor Presentations, there was a Special Conference that featured high-profile speakers who presented papers on the latest developments in ingredients technology, marketing trends and advances in food safety and quality control.

Exhibitor Profile

Functional Ingredients

  • Vitamins and Minerals
  • Oligosaccharide / Dietary Fiber
  • Fatty Acid
  • Lactic Acid Bacteria / Yeast
  • Proteins / Peptides / Amino Acids
  • Plant Extract
  • Phycomycetes

etc.

Natural Food Ingredients

  • Fruit / Vegetable material
  • Cereal / Legume material
  • Herbs and Spices
  • Oils and Fats
  • Nuts and Seeds
  • Tea Ingredients
  • Natural Salt
  • Dairy Products
  • Seaweed

etc.

Contract Manufacturing / Testing

  • Granule / Tableting / Capsule Food Manufacturing Contract
  • Fine Crushing, Chopping, Sterilization Contract
  • Liquid Filling / Drink Manufacturing Contract
  • Contract Manufacturing of Functional Confectionery

etc.

Research & Consulting

  • Market Research
  • Market Consulting
  • SR Service
  • Patent Office
  • Law Office
  • Promotional Service

etc.

Functionality Assessment

  • Foods CRO
  • Preclinical / Clinical Contract Test
  • SR Trustee
  • Functionality Assessment Reagent / Equipment

etc.

High Functional Food Project

    • Food Industry Cluster
    • New Materials and New Foods Born from the Advanced Utilization of Local Resources

etc.

Visitor Profile

  • Food / Beverage Manufacturers
  • Health Food / Supplement / Nutritional Food Manufacturers
  • Trading Companies / Distributors
  • Wholesale Companies
  • Retailers
  • Mail Order / Door-to-door Sales
  • Contract Manufacturer / Laboratorys
  • Education Institutions
  • Consultant / Certification Bodies