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The 32nd Anniversary –
Japan’s Largest Trade Show for Functional & Health Ingredients

Japan is the birthplace of the functional ingredients industry, with its long tradition of enhancing food products to promote good health. This budding market continues to grow rapidly, and key players from around the world are coming to Hi Japan to witness the ongoing evolution of the functional ingredients industry.
In an ageing population, people are now giving more attention to health-related food, such as functional food and nutraceuticals. Today, 60% of the Japanese people use health supplements, with 60% of those who take them satisfied with the effectiveness.
What’s more, the new Japanese health claim regulation, “Foods with Function Claims” (FFC) started in 2015, and this is expected to have a significant economic impact on the Japanese health-related market. More than 3,400 products have been accepted for the new claims, as of November 2020. The functional food, supplement and nutraceutical market in Japan is expected to grow even dramatically in the coming years. To develop those products, finding functional ingredients and valuable ways of the applications is a big theme in the food industry, nutraceutical industry and even pharmaceutical industry today.
Furthermore, Tokyo's hosting of the upcoming Olympic Games in 2021, partnered with government awareness programming aimed at a healthy lifestyle and extended life expectancy, has significantly boosted sports-related business in Japan. Sales of sports nutrition products to professional athletes as well individuals living an active lifestyle are growing exponentially. Indeed, until recent, sports nutrition products were only available for purchase in specialty sports nutrition outlets. With the expanded interest in recent years, these products are now carried by other retail outlets such as drug stores, supermarkets and online shops. This increase in retail space is not only an indicator of the growth in demand for these products, but also serves as an opportunity for target a wider audience. Thanks to the 2021 Tokyo Olympics, the Japanese sport nutrition market is expected to spur further growth over the coming years.
Hi Japan is a global business platform that offers the opportunity to drive forward product development initiatives. Attending the annual show is a “MUST” event for every manufacturer, company or brand involved in the functional and health ingredients industry. Hi Japan has been the leading industry tradeshow that consistently delivers a worldwide audience of functional and health ingredients professionals for the past 31 years. The show has continually evolved and adapted in innovative ways, to ensure it reflects the dynamics of this ever-changing global industry.

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Exhibitor Presentations

Exhibitor Presentations are programmes where exhibitors present papers introducing new products, research results and new business development announcements. One of the hot topics involve evidence-supported ingredients, which more exhibitors are likely to introduce at the presentations. A total of 370 presentations, including several English presentations, were given by exhibitors during Hi Japan 2019.

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Special Conference

In addition to the Exhibitor Presentations, there was a Special Conference that featured high-profile speakers who presented papers on the latest developments in ingredients technology, marketing trends and advances in food safety and quality control.

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Exhibitor Profile

Functional Ingredients

  • Vitamins
  • Minerals
  • Phospholipid
  • Oligosaccharides
  • Dietary Fiber
  • Polyunsaturated Fat
  • Polysaccharides
  • Lactic Acid Bacteria
  • Yeast
  • Sugar Alcohol
  • Plant Extracts
  • Proteins
  • Peptides
  • Amino Acids
  • Algal Fungi
  • HMB


Natural Food Ingredients

  • Fruits and Vegetable Ingredients
  • Cereal and Potatoes Ingredients
  • Sea Foods and Meat Products
  • Herbs and Spices
  • Fats and Oils
  • Seeds
  • Bee Products
  • Tea Ingredients
  • Natural Salts
  • Dairy Products
  • Soya Products
  • Seaweed


Food Additives

  • Seasoning
  • Emulsifier
  • Flavour
  • Pigment
  • Acidulant
  • Sweeteners
  • Shelflife-Improving Agent
  • Freshness-keeping Agent
  • Gelling Thickening Stabiliser
  • Enzyem


Contract Manufacturing / Testing

  • Powder / Tablet / Capsule Processing
  • Pulverising / Shredded / Pelletisation / Sterilisation for Functional Ingredients
  • Liquid Filling / Beverage processing
  • Pastry Manufacturing (Candy / Jelly / Baked Goods)


Beauty and Anti-Aging

  • Beauty Anti-Aging Ingredients
  • Natural Extracts for Cosmetics
  • Cosmetics Contract
  • Antiaging and Beautiful Skin Evaluation Equipment

Functionality Assessment

  • Foods CRO
  • Preclinical / Clinical Contract Test
  • SR Trustee
  • Functionality Assessment Reagent / Equipment

High Functional Food Project

  • Food Cluster
  • New Food Products by Local Revitalization Projects
  • Functional Ingredients by Local Revitalization Projects
  • Assessment Methods by Local Revitalization Projects

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Visitor Profile

  • Food / Beverage Manufacturers
  • Health Food / Supplement / Nutritional Food Manufacturers
  • Trading Companies / Distributors
  • Wholesale Companies
  • Retailers
  • Mail Order / Door-to-door Sales
  • Contract Manufacturers / Laboratories
  • Education Institutions
  • Consultant / Certification Bodies

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